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 New AdWords Broad Match Feature
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searchbliss
Forum Admin

USA
2904 Posts

Posted - 05/13/2010 :  09:14:48 AM  Show Profile  Visit searchbliss's Homepage
Google has launched a new AdWords targeting feature called the broad match modifier. This gives AdWords advertisers the ability to create keywords that have greater reach than phrase match and more control than broad match.


crazyspider
Tolerated

USA
24 Posts

Posted - 08/25/2010 :  08:35:11 AM  Show Profile
oh thats great news thanks for sharing this information , can you explain little bite more.

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Edited by - crazyspider on 08/25/2010 08:36:10 AM
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timmergroup
Tolerated

5 Posts

Posted - 09/08/2010 :  8:18:40 PM  Show Profile  Visit timmergroup's Homepage
has anyone checkout the map feature with adwords?

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kayv
Tolerated

USA
1 Posts

Posted - 11/18/2010 :  08:44:56 AM  Show Profile
hm .... i checkout the map feature with adwords :-s not good at all :D

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Robert 1234
Tolerated

30 Posts

Posted - 07/07/2011 :  06:26:51 AM  Show Profile
really it is good news. i will check it now

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vrutti
Tolerated

India
5 Posts

Posted - 07/08/2011 :  07:18:28 AM  Show Profile
To implement the modifier, just put a plus symbol (+) directly in front of one or more words in a broad match keyword. Each word preceded by a + has to appear in your potential customer's search exactly or as a close variant. Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (like “floor” and “flooring”). Synonyms (like “quick” and “fast”) and related searches (like “flowers” and “tulips”) aren't considered close variants.

The graphic below illustrates the relative reach of different keyword match type strategies. As you can see, modified broad match keywords match more searches than the equivalent phrase match keyword, but fewer searches than the equivalent broad match keyword. Match behavior also depends on the specific words you modify. For example, the keyword formal +shoes will match the search “evening shoes,” but the keyword +formal +shoes will not.

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Marlon Brando
Really Swell

United Kingdom
120 Posts

Posted - 12/14/2011 :  11:41:24 PM  Show Profile
oh thats very good announcement thanks for giving this details , can you describe little attack more.

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